Public Relations & Fundraising Managers
Also called:
Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager)
What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
On the job, you would:
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Arts and Humanities
Business
- customer service
- sales and marketing
Communications
Engineering and Technology
- computers and electronics
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Basic Skills
- talking to others
- listening to others, not interrupting, and asking good questions
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
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Verbal
- communicate by speaking
- communicate by writing
Ideas and Logic
- notice when problems happen
- come up with lots of ideas
Attention
- pay attention to something without being distracted
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People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Dependability
- Integrity
- Stress Tolerance
- Cooperation
- Initiative
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You might use software like this on the job:
Desktop publishing software
- Adobe Systems Adobe Distiller
- Adobe Systems Adobe PageMaker
Electronic mail software
- Email software
- IBM Lotus Notes
Graphics or photo imaging software
- Adobe Systems Adobe Fireworks
- Adobe Systems Adobe Illustrator
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bachelor's degree usually needed
Get started on your career:
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New job opportunities are likely in the future.
$95,450
per year, on average
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You might like a career in one of these industries:
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