Market Research Analysts & Marketing Specialists
Also called:
Market Research Analyst, Market Analyst, Project Manager, Market Research Consultant
What they do:
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
On the job, you would:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Arts and Humanities
Business
- customer service
- management
Engineering and Technology
- computers and electronics
Math and Science
- arithmetic, algebra, geometry, calculus, or statistics
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Basic Skills
- reading work related information
- listening to others, not interrupting, and asking good questions
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
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Verbal
- communicate by writing
- read and understand what is written
Ideas and Logic
- make general rules or come up with answers from lots of detailed information
- use rules to solve problems
Math
- choose the right type of math to solve a problem
- add, subtract, multiply, or divide
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People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
- Integrity
- Analytical Thinking
- Attention to Detail
- Initiative
- Dependability
- Achievement/Effort
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You might use software like this on the job:
Analytical or scientific software
- Provalis Research Simstat
- Sawtooth Composite Product Mapping CPM
Data base user interface and query software
Information retrieval or search software
- Factiva
- LexisNexis software
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bachelor's degree or
master's degree
usually needed
Get started on your career:
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New job opportunities are very likely in the future.
$60,300
per year, on average
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You might like a career in one of these industries:
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