Skip navigation

Public Relations & Fundraising Managers

Also called: Account Executive, Account Supervisor, Public Relations Director, Public Relations Manager (PR Manager)

Where in the Marine Corps? In the Marine Corps: Basic Public Affairs Officer; Communication Strategist; Mass Communications Specialist; Mass Communicator; Psychological Operations Specialist; Public Affairs Officer; Public Affairs Specialist

What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
On the job, you would:
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.


Arts and Humanities
  • English language
  • customer service
  • sales and marketing
  • multimedia
Engineering and Technology
  • computers and electronics


Basic Skills
  • talking to others
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it


  • communicate by speaking
  • communicate by writing
Ideas and Logic
  • notice when problems happen
  • come up with lots of ideas
  • pay attention to something without being distracted


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Integrity
  • Stress Tolerance
  • Cooperation
  • Initiative


You might use software like this on the job:

Desktop publishing software
  • Adobe Systems Adobe Distiller
  • Adobe Systems Adobe PageMaker
Electronic mail software
  • Email software
  • IBM Lotus Notes
Graphics or photo imaging software
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Illustrator


Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

Find Training Find Certifications

Job Outlook

Average Outlook
New job opportunities are likely in the future.
per year, on average
Check out my state Local Salary Info Find Jobs

Explore More

See more details at O*NET OnLine about public relations and fundraising managers.