Skip navigation

Public Relations & Fundraising Managers

Also called: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager)

Where in the Marine Corps? In the Marine Corps: Basic Public Affairs Officer; Communication Strategist; Mass Communications Specialist; Psychological Operations Specialist; Public Affairs Officer; Public Affairs Specialist

What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
On the job, you would:
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Knowledge

Arts and Humanities
  • English language
Business
  • customer service
  • sales and marketing
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • talking to others
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • communicate by writing
Ideas and Logic
  • notice when problems happen
  • come up with lots of ideas
Attention
  • pay attention to something without being distracted

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Integrity
  • Stress Tolerance
  • Cooperation
  • Initiative

Technology

You might use software like this on the job:

Desktop publishing software
  • Adobe Systems Adobe Distiller
  • Adobe Systems Adobe PageMaker
Electronic mail software
  • Email software
  • IBM Lotus Notes
Graphics or photo imaging software
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Illustrator

Education

Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

Find Training Find Certifications

Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$98,700
per year, on average
Check out my state Local Salary Info Find Jobs

Explore More

See more details at O*NET OnLine about public relations and fundraising managers.