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Market Research Analysts & Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Project Manager

Where in the Army? In the Army: Army Reserve Career Counselor (Army Reserve); Psychological Operations Specialist; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)

What they do:
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.


Arts and Humanities
  • English language
  • customer service
  • management
Engineering and Technology
  • computers and electronics
Math and Science
  • arithmetic, algebra, geometry, calculus, or statistics


Basic Skills
  • reading work related information
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it


  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • make general rules or come up with answers from lots of detailed information
  • use rules to solve problems
  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide


People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Integrity
  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Achievement/Effort


You might use software like this on the job:

Analytical or scientific software
  • Provalis Research Simstat
  • TNS Miriad
Data base user interface and query software
  • Key Survey software
  • Microsoft Access
Customer relationship management CRM software
  • TechExcel software
  • Vantage MCIF


Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
per year, on average
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See more details at O*NET OnLine about market research analysts and marketing specialists.