Skip navigation

Online Merchants

Also called: Marketing Director, Master Hearth Technician, Online Services Manager, Supervisor of Operations

What they do:
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
On the job, you would:
  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Receive and process payments from customers, using electronic transaction services.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.


Arts and Humanities
  • English language
  • sales and marketing
  • customer service
  • multimedia
Engineering and Technology
  • computers and electronics


Basic Skills
  • reading work related information
  • listening to others, not interrupting, and asking good questions
  • looking for ways to help people
  • talking people into changing their minds or their behavior
Problem Solving
  • noticing a problem and figuring out the best way to solve it


  • read and understand what is written
  • communicate by speaking
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems
  • add, subtract, multiply, or divide
  • choose the right type of math to solve a problem


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Initiative
  • Persistence
  • Integrity
  • Adaptability/Flexibility


You might use software like this on the job:

Point of sale POS software
  • CCBill software
  • e-check software
Web page creation and editing software
  • Adobe Systems Adobe Dreamweaver
  • Content management systems CMS software
Sales and marketing software
  • Google AdWords
  • Search engine marketing SEM software


Education: (rated 4 of 5)
bachelor's degree or
high school diploma/GED
usually needed

Get started on your career:

Find Certifications

Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
per year, on average
Check out my state Find Jobs

Explore More

You might like a career in one of these industries:
See more details at O*NET OnLine about online merchants.