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Search Marketing Strategists

Also called: Director of Search Engine Optimization (Director of SEO), Ecommerce Marketing Manager, Internet Marketing Specialist, Senior Search Engine Optimization Specialist (Senior SEO Specialist)

What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.


  • sales and marketing
  • customer service
Arts and Humanities
  • English language
  • multimedia
Engineering and Technology
  • computers and electronics


Basic Skills
  • reading work related information
  • talking to others
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it


  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • come up with lots of ideas
  • make general rules or come up with answers from lots of detailed information
  • pay attention to something without being distracted


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Analytical Thinking
  • Dependability
  • Initiative
  • Persistence
  • Achievement/Effort


You might use software like this on the job:

Web platform development software
  • Hypertext markup language HTML
  • JavaScript
Data base user interface and query software
  • Kanoodle
  • Microsoft Access
Business intelligence and data analysis software
  • Atlas Search
  • Conductor Searchlight


Education: (rated 4 of 5)
bachelor's degree or
associate's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
per year, on average
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See more details at O*NET OnLine about search marketing strategists.