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Search Marketing Strategists

What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transactional or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.

Knowledge

Knowledge information for this career will be available soon.

Skills

Skills information for this career will be available soon.

Abilities

Abilities information for this career will be available soon.

Personality

People interested in this work like activities that include leading, making decisions, and business.

Technology

You might use software like this on the job:

Web platform development software
  • Hypertext markup language HTML
  • JavaScript
Business intelligence and data analysis software
  • Atlas Search
  • Conductor Searchlight
Web page creation and editing software
  • Facebook
  • Google Webmaster Tools

Education

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
Salary
$82,340
per year, on average
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See more details at O*NET OnLine about search marketing strategists.