Skip navigation

Public Relations Specialists

Also called: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

Where in the military? In the military: see titles from the Air Force, Army, Coast Guard, Marine Corps, or Navy.

What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.


Arts and Humanities
  • English language
  • multimedia
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics


Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
  • changing what is done based on other people's actions
  • understanding people's reactions
Problem Solving
  • noticing a problem and figuring out the best way to solve it


  • listen and understand what people say
  • communicate by speaking
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance


You might use software like this on the job:

Web page creation and editing software
  • Blogging software
  • Facebook
Data base user interface and query software
  • Cision CisionPoint
  • Oracle software
Video creation and editing software
  • Apple Final Cut Express
  • Apple QuickTime


Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

Find Training Find Certifications Registered Apprenticeship

Job Outlook

Average Outlook
New job opportunities are likely in the future.
per year, on average
Check out my state Local Salary Info Find Jobs

Explore More

See more details at O*NET OnLine about public relations specialists.