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Copy Writers

Also called: Copywriter, Copy Writer, Account Executive, Advertising Copy Writer

What they do:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
On the job, you would:
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.

Knowledge

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • reading work related information
  • writing things for co-workers or customers
Problem Solving
  • noticing a problem and figuring out the best way to solve it
Social
  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Abilities

Verbal
  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • create new and original ideas
  • come up with lots of ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Innovation
  • Integrity
  • Cooperation
  • Adaptability/Flexibility

Technology

Examples of the technology used in this career will be available soon.

Education

Education: (rated 4 of 5)
bachelor's degree or
some college
usually needed

Get started on your career:

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Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
Salary
$57,750
per year, on average
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See more details at O*NET OnLine about copy writers.