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Copy Writers

Also called: Account Executive, Advertising Copy Writer, Copy Writer, Copywriter

Where in the military? In the military: see titles from the Air Force, Coast Guard, or Marine Corps.

What they do:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
On the job, you would:
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.


Arts and Humanities
  • English language
  • multimedia
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics


Basic Skills
  • reading work related information
  • writing things for co-workers or customers
Problem Solving
  • noticing a problem and figuring out the best way to solve it
  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior


  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • create new and original ideas
  • come up with lots of ideas


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Innovation
  • Integrity
  • Cooperation
  • Adaptability/Flexibility


You might use software like this on the job:

Video creation and editing software
  • Adobe Systems Adobe Premiere Pro software
  • Apple Final Cut software
Desktop publishing software
  • Adobe Systems Adobe InDesign
  • Campaign Monitor
Presentation software
  • Adobe Systems Adobe Persuasion
  • Corel Presentation


Education: (rated 4 of 5)
bachelor's degree or
some college
usually needed

Get started on your career:

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Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
per year, on average
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See more details at O*NET OnLine about copy writers.