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Demonstrators & Product Promoters

Also called: Demonstrator, In Store Demonstrator, Merchandiser, Product Demonstrator

Where in the military? In the military: see titles from the Air Force, Coast Guard, or Marine Corps.

What they do:
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
On the job, you would:
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.


  • customer service
  • sales and marketing
Arts and Humanities
  • English language
Manufactured or Agricultural Goods
  • food production
Safety and Government
  • public safety and security


Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Problem Solving
  • noticing a problem and figuring out the best way to solve it


  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • use rules to solve problems
  • group things in different ways


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Dependability
  • Integrity
  • Cooperation
  • Social Orientation
  • Concern for Others
  • Independence


You might use software like this on the job:

Spreadsheet software
  • Microsoft Excel Hot Technology
Electronic mail software
  • Email software
Office suite software
  • Microsoft Office software


Education: (rated 2 of 5)
high school diploma/GED or
no high school diploma/GED
usually needed

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Job Outlook

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See more details at O*NET OnLine about demonstrators and product promoters.