Market Research Analysts & Marketing Specialists
Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist
Produced by CareerOneStop
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What do Super Bowl commercials, food packaging, and book jackets all have in common? None of them would be possible without market research analysts and specialists. Through the careful design of surveys, opinion polls, and questionnaires, market research analysts and specialists help determine potential sales of a product or service, or create a marketing campaign to appeal to consumers. Clients range from superstores, to nonprofits, to television networks. Market research analysts gather data on competitors, customer demographics, consumer habits and preferences, and analyze the factors that affect product or service demand. These marketing professionals monitor and forecast sales trends, measure the effectiveness of marketing programs, and report on the results. They use photo imaging and statistical software to help convert complex data into understandable tables, graphs, and written reports. Most have a Bachelor’s Degree in market research. People in this field are often results-oriented and enjoy working independently. Market specialists and analysts assess and ultimately determine the success of our favorite TV shows, packaged food, and other products as they continue to adapt with our feedback.
What they do:Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
On the job, you would:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Arts and Humanities
- English language
- customer service
- sales and marketing
Math and Science
- arithmetic, algebra, geometry, calculus, or statistics
- sociology and anthropology
- reading work related information
- thinking about the pros and cons of different ways to solve a problem
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
- communicate by speaking
- communicate by writing
Ideas and Logic
- make general rules or come up with answers from lots of detailed information
- come up with lots of ideas
- choose the right type of math to solve a problem
- add, subtract, multiply, or divide
People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
- Analytical Thinking
- Attention to Detail
You might use software like this on the job:
Analytical or scientific software
Data base user interface and query software
Information retrieval or search software
- Mintel Reports