Search Marketing Strategists
Director of Search Engine Optimization (Director of SEO), Ecommerce Marketing Manager, Internet Marketing Specialist, Senior Search Engine Optimization Specialist (Senior SEO Specialist)
What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Business
- sales and marketing
- customer service
Arts and Humanities
Communications
Engineering and Technology
- computers and electronics
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Basic Skills
- reading work related information
- talking to others
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
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Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- make general rules or come up with answers from lots of detailed information
Attention
- pay attention to something without being distracted
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People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Analytical Thinking
- Dependability
- Initiative
- Persistence
- Achievement/Effort
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You might use software like this on the job:
Web platform development software
- Hypertext markup language HTML
- JavaScript
Data base user interface and query software
- Microsoft Access
- Structured query language SQL
Web page creation and editing software
- Adobe Systems Adobe Dreamweaver
- Facebook
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bachelor's degree or
associate's degree
usually needed
Get started on your career:
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New job opportunities are very likely in the future.
$86,510
per year, on average
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You might like a career in one of these industries:
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