Search Marketing Strategists
Also called: Director of Search Engine Optimization (Director of SEO), Ecommerce Marketing Manager, Internet Marketing Specialist, Senior Search Engine Optimization Specialist (Senior SEO Specialist)
What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Business
Arts and Humanities
Communications
Engineering and Technology
|
Basic Skills
Problem Solving
People and Technology Systems
|
Verbal
Ideas and Logic
Attention
|
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
|
|
|
|
You might like a career in one of these industries:
|
See more details at O*NET OnLine about search marketing strategists.