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Public Relations & Fundraising Managers

Also called: Account Executive, Account Supervisor, Public Relations Director, Public Relations Manager (PR Manager)

Where in the Navy? In the Navy: Intragovernmental Inquiries Officer; LDO - Photography; Mass Communications Specialist; Public Affairs Manager; Public Affairs Officer; Public Affairs Supervisor; RL - Special Duty - Foreign Area Officer, Qualified; RL - Special Duty Officer (Public Affairs)

What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
On the job, you would:
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.


Arts and Humanities
  • English language
  • customer service
  • sales and marketing
  • multimedia
Engineering and Technology
  • computers and electronics


Basic Skills
  • talking to others
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it


  • communicate by speaking
  • communicate by writing
Ideas and Logic
  • notice when problems happen
  • come up with lots of ideas
  • pay attention to something without being distracted


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Integrity
  • Stress Tolerance
  • Cooperation
  • Initiative


You might use software like this on the job:

Graphics or photo imaging software
  • Adobe Systems Adobe Fireworks Hot Technology
  • Adobe Systems Adobe Illustrator Hot Technology
Desktop publishing software
  • Adobe Systems Adobe InDesign Hot Technology
  • Microsoft Publisher Hot Technology
Customer relationship management CRM software
  • Blackbaud The Raiser's Edge Hot Technology
  • Oracle Eloqua Hot Technology


Education: (rated 4 of 5)
bachelor's degree
usually needed

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Job Outlook

Average Outlook
New job opportunities are likely in the future.
per year, on average
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See more details at O*NET OnLine about public relations and fundraising managers.