In the Air Force:
Broadcast Journalist; Broadcast Journalist Apprentice; Broadcast Journalist Craftsman; Broadcast Journalist Helper; Photojournalist; Photojournalist Apprentice; Photojournalist Craftsman; Photojournalist Journeyman; Public Affairs; Public Affairs Manager; Public Affairs Superintendent
In the Army:
Chief Public Affairs NCO; Multimedia Illustrator; Public Affairs Mass Communication Specialist; Public Affairs, General; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)
In the Coast Guard:
Public Affairs Specialist; Public Information; Public Information Specialty
In the Marine Corps:
Basic Combat Correspondent; Basic Communication Strategy and Operations Officer; Combat Mass Communicator; Communication Strategy and Operations Chief; Communication Strategy and Operations Officer
In the Navy:
Broadcast Reporter; CWO - Intelligence; Historical Officer; LDO - Photography; Mass Communications Specialist; Press Officer; Public Affairs Officer (Enlisted); RL - Special Duty - Foreign Area Officer, Qualified; RL - Special Duty Officer - Intelligence Officer; Senior Enlisted Public Affairs Advisor
Whether they are meeting with reporters… helping to expand a client’s online presence… or crafting public statements… public relations—or PR—specialists create and maintain a favorable public image for the client they represent. Also called media specialists or —when they work in government— press secretaries, PR specialists handle an organization’s communication with the public. In government, they inform the public of government officials’ and agencies’ activities. Public relations specialists draft press releases and contact media who might print or broadcast their material. Many news stories start at the desks of PR specialists. Press releases typically discuss an issue of public interest and how an organization’s work affects that issue. Most of the time PR specialists work in offices, but they also deliver speeches, attend community activities, and occasionally travel. They tend to work full time during regular business hours but long workdays and overtime are common. Most PR specialists need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Internships in a PR role, experience writing for a college newspaper, or holding a leadership position in student activities can be helpful in getting a PR job.
What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Arts and Humanities
English language
Communications
multimedia
Business
sales and marketing
customer service
Engineering and Technology
computers and electronics
Basic Skills
listening to others, not interrupting, and asking good questions
talking to others
Social
changing what is done based on other people's actions
understanding people's reactions
Problem Solving
noticing a problem and figuring out the best way to solve it
Verbal
listen and understand what people say
communicate by speaking
Ideas and Logic
notice when problems happen
use rules to solve problems
People interested in this work like activities that include leading, making decisions, and business.
In the Army:
Chief Public Affairs NCO; Multimedia Illustrator; Public Affairs Mass Communication Specialist; Public Affairs, General; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)
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