In the Air Force:
Aide-de-Camp; Enlisted Air Advisor - Basic, Team Leader; Foreign Area Officer (FAO), AFRICOM; Foreign Area Officer (FAO), General; Foreign Area Officer (FAO), Tanker; Historian Superintendent; Officer Air Advisor (Conventional Force) Basic, Mission Commander; Political-Military Affairs Strategist (PAS), Airlift; Political-Military Affairs Strategist (PAS), Special Operations; Public Affairs Helper
In the Army:
Attaché Intelligence Operations Technician; Civil Affairs; Civil Affairs Specialist; Foreign Area Officer, China; Foreign Area Officer, Middle East; Foreign Area Officer, Southeast Asia; Foreign Area Officer, Western Hemisphere; Psychological Operations; Public Affairs Mass Communication Specialist; Recruiter
In the Coast Guard:
Public Affairs Specialist; Public Information; Public Information Specialty
In the Marine Corps:
Advanced Visual Information-Photojournalism Marine; Billet Designator-Political Military Officer; Civil-Military Operations (CMO) Planner; Counterintelligence/Human Intelligence (CI/HUMINT) Specialist; Foreign Area Officer - Middle East; Foreign Area Officer-South Asia; Foreign Area Staff Non-Commissioned Officer-Europe; Foreign Area Staff Non-Commissioned Officer-Southeast Asia; Psychological Operations (PSYOP) Specialist; Regional Affairs Officer - Middle East
In the Navy:
Aide; Content Developer; Expeditionary Force - Maritime Civil Affairs (MCA); Head of Naval Mission; Intragovernmental Inquiries Officer; Master Photojournalist; Navy Tactical Counter-Intelligence and Human Intelligence (CI/HUMINT) Specialist; Production Manager; RL - Special Duty - Foreign Area Officer, Qualified; Staff Theater Security Cooperation Officer
Whether they are meeting with reporters… helping to expand a client’s online presence… or crafting public statements… public relations—or PR—specialists create and maintain a favorable public image for the client they represent. Also called media specialists or —when they work in government— press secretaries, PR specialists handle an organization’s communication with the public. In government, they inform the public of government officials’ and agencies’ activities. Public relations specialists draft press releases and contact media who might print or broadcast their material. Many news stories start at the desks of PR specialists. Press releases typically discuss an issue of public interest and how an organization’s work affects that issue. Most of the time PR specialists work in offices, but they also deliver speeches, attend community activities, and occasionally travel. They tend to work full time during regular business hours but long workdays and overtime are common. Most PR specialists need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Internships in a PR role, experience writing for a college newspaper, or holding a leadership position in student activities can be helpful in getting a PR job.
What they do:
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
On the job, you would:
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Arts and Humanities
English language
Communications
multimedia
Business
sales and marketing
customer service
Engineering and Technology
computers and electronics
Basic Skills
listening to others, not interrupting, and asking good questions
talking to others
Social
changing what is done based on other people's actions
understanding people's reactions
Problem Solving
noticing a problem and figuring out the best way to solve it
Verbal
listen and understand what people say
communicate by speaking
Ideas and Logic
notice when problems happen
use rules to solve problems
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
Integrity
Attention to Detail
Dependability
Persistence
Cooperation
Stress Tolerance
You might use software like this on the job:
Graphics or photo imaging software
Adobe Systems Adobe Creative Cloud
JamBoard
Web page creation and editing software
Facebook
Social media sites
Web platform development software
Cascading style sheets CSS
Drupal
bachelor's degree usually needed
Get started on your career:
New job opportunities are very likely in the future.
In the Army:
Attaché Intelligence Operations Technician; Civil Affairs; Civil Affairs Specialist; Foreign Area Officer, China; Foreign Area Officer, Middle East; Foreign Area Officer, Southeast Asia; Foreign Area Officer, Western Hemisphere; Psychological Operations; Public Affairs Mass Communication Specialist; Recruiter
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