Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)
In the Air Force:
Aide-de-Camp; Broadcast Journalist; Broadcast Journalist Apprentice; Broadcast Journalist Helper; Broadcast Journalist Journeyman; Photojournalist Apprentice; Photojournalist Craftsman; Photojournalist Helper; Public Affairs; Public Affairs Manager
In the Army:
Chief Public Affairs NCO; Multimedia Illustrator; Public Affairs Mass Communication Specialist; Public Affairs, General; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)
In the Coast Guard:
Public Affairs Specialist; Public Information; Public Information Specialty
In the Marine Corps:
Basic Combat Correspondent; Basic Communication Strategy and Operations Officer; Communication Strategy and Operations Chief; Communication Strategy and Operations Officer
In the Navy:
Aide; CWO - Intelligence; Flag Lieutenant; LDO - Intelligence; Mass Communications; Naval Attache (Assistant); Production Manager; Public Affairs Supervisor; RL - Special Duty Officer (Public Affairs); Radio-Television Program Officer
Whether they are meeting with reporters… helping to expand a client’s online presence… or crafting public statements… public relations—or PR—specialists create and maintain a favorable public image for the client they represent. Also called media specialists or —when they work in government— press secretaries, PR specialists handle an organization’s communication with the public. In government, they inform the public of government officials’ and agencies’ activities. Public relations specialists draft press releases and contact media who might print or broadcast their material. Many news stories start at the desks of PR specialists. Press releases typically discuss an issue of public interest and how an organization’s work affects that issue. Most of the time PR specialists work in offices, but they also deliver speeches, attend community activities, and occasionally travel. They tend to work full time during regular business hours but long workdays and overtime are common. Most PR specialists need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Internships in a PR role, experience writing for a college newspaper, or holding a leadership position in student activities can be helpful in getting a PR job.
What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Arts and Humanities
sales and marketing
Engineering and Technology
computers and electronics
listening to others, not interrupting, and asking good questions
talking to others
changing what is done based on other people's actions
understanding people's reactions
noticing a problem and figuring out the best way to solve it
listen and understand what people say
communicate by speaking
Ideas and Logic
notice when problems happen
use rules to solve problems
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
Attention to Detail
You might use software like this on the job:
Graphics or photo imaging software
Adobe Systems Adobe Creative Cloud
Adobe Systems Adobe Photoshop
Web page creation and editing software
Social media sites
Web platform development software
Cascading Style Sheets CSS
Hypertext markup language HTML
bachelor's degree usually needed
New job opportunities are likely in the future.
Green jobs will change the work and skills needed.