
Writers & Authors
Also called: Advertising Copy Writer, Copy Writer, Copywriter, Web Content Writer
What they do:
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
On the job, you would:
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
Knowledge
Arts and Humanities
- English language
Communications
- multimedia
Business
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- reading work related information
- writing things for co-workers or customers
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- changing what is done based on other people's actions
- talking people into changing their minds or their behavior
Abilities
Verbal
- communicate by writing
- read and understand what is written
Ideas and Logic
- create new and original ideas
- come up with lots of ideas
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Dependability
- Innovation
- Integrity
- Cooperation
- Adaptability/Flexibility
Technology
You might use software like this on the job:
Video creation and editing software
Web page creation and editing software
Presentation software
Education
Job Outlook
Explore More
- Advertising Sales Agents
- Insurance Sales Agents
- Market Research Analysts & Marketing Specialists
- News Analysts, Reporters, & Journalists
- Public Relations Specialists
You might like a career in one of these industries: