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Copy Writers

Also called: Account Executive, Advertising Copy Writer, Copy Writer, Copywriter

Where in the Air Force? In the Air Force: Photojournalist; Photojournalist Apprentice; Photojournalist Craftsman; Photojournalist Helper; Photojournalist Journeyman

What they do:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
On the job, you would:
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.

Knowledge

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • reading work related information
  • writing things for co-workers or customers
Problem Solving
  • noticing a problem and figuring out the best way to solve it
Social
  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Abilities

Verbal
  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • create new and original ideas
  • come up with lots of ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Innovation
  • Integrity
  • Cooperation
  • Adaptability/Flexibility

Technology

You might use software like this on the job:

Web page creation and editing software
  • Facebook Hot Technology
  • LinkedIn Hot Technology
Graphics or photo imaging software
  • Adobe Systems Adobe Illustrator Hot Technology
  • Adobe Systems Adobe Photoshop Hot Technology
Desktop publishing software
  • Adobe Systems Adobe InDesign Hot Technology
  • Campaign Monitor

Education

Education: (rated 4 of 5)
bachelor's degree or
some college
usually needed

Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
Salary
$62,170
$31,700
$121,670

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