Copy Writers
Also called: Account Executive, Advertising Copy Writer, Copy Writer, Copywriter
In the Air Force:
Photojournalist; Photojournalist Apprentice; Photojournalist Craftsman; Photojournalist Helper; Photojournalist Journeyman
What they do:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
On the job, you would:
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
Knowledge
Arts and Humanities
- English language
Communications
- multimedia
Business
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- reading work related information
- writing things for co-workers or customers
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- changing what is done based on other people's actions
- talking people into changing their minds or their behavior
Abilities
Verbal
- communicate by writing
- read and understand what is written
Ideas and Logic
- create new and original ideas
- come up with lots of ideas
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Dependability
- Innovation
- Integrity
- Cooperation
- Adaptability/Flexibility
Technology
You might use software like this on the job:
Web page creation and editing software
Graphics or photo imaging software
Desktop publishing software
Education
Job Outlook
Explore More
- Advertising Sales Agents
- Broadcast News Analysts
- Insurance Sales Agents
- Market Research Analysts & Marketing Specialists
- Public Relations Specialists
You might like a career in one of these industries: