These days, talk of big data
and internet algorithms
can give you the sense
that we already have
all the information we need.
In reality, it also takes
the skills of survey researchers
to gather and interpret data,
so that accurate and representative
information is available.
Survey researchers design surveys,
conduct interviews and focus groups,
and analyze data.
The data they collect varies—
from employment and salary information
to public opinion on a product or proposal.
Survey researchers’ regularly
use communication skills—
both to gather information
and to present results to clients.
They must know how to choose
the right method to gather accurate data
on a particular topic,
fine-tune surveys to solve
any design problems,
and be detail-oriented
so they don’t miss anything
in their analysis.
Survey researchers are employed by
research firms, polling organizations,
non-profits, corporations,
colleges and universities,
and government agencies.
They usually work alone in an office,
though some work on teams,
and may travel to meet clients
or to reach a targeted group
for their research.
Usually survey researchers work
regular full-time business hours,
but deadlines may sometimes
call for extra time.
Many positions require a graduate degree
in a related field,
such as marketing, survey research,
statistics, or the social sciences.
A related bachelor’s degree
qualifies a candidate for some
entry-level positions.
Experience performing research,
using statistics, and analyzing data,
increases employment prospects.