People in sales careers often talk about
the thrill of “closing a deal”—
that point when customers commit
to buying whatever they’re selling.
Advertising sales agents sell advertising space
to businesses and individuals
to expand the public’s awareness
of products and services.
They sell ads for online and print editions
of publications such as
newspapers and magazines,
radio, television, billboards, and more.
Because their income and job security
both depend on it,
these sales agents invest a lot of their
time building relationships with their customers.
They research and analyze clients’ needs,
and prepare creative, persuasive materials
to encourage them to buy advertising.
Many need to meet sales goals,
so are continuously on the lookout
for sources of new clients,
making phone calls and office visits
to interest them in advertising.
Agents need to keep detailed contact
and communication records,
and be prepared to draft
advertising contracts for clients.
They also need to represent
their employer reliably
and answer any questions a client may have.
Good communication skills are
essential for the field.
Most advertising sales agents work full time,
but many work weekends and holidays,
or irregular schedules.
Most entry-level positions require
a bachelor’s degree in a field
such as marketing or communications,
and a proven record of success in sales.