In the world of selling
goods and services,
marketing managers are always
on the lookout for ways to
turn up the heat on interest
in their products.
These managers lead teams that
use market knowledge and data analysis
to estimate how much of a
product consumers want,
and to identify new markets
for a clients' products.
They also keep an eye on trends
that point out an opportunity
to create new products or services.
Marketing managers develop pricing strategies
they think will appeal to buyers,
while still earning a profit for the company.
They also determine project budgets,
assign tasks, and manage their team.
These managers often collaborate with
advertising or promotions managers,
and usually work closely with top executives.
Marketing managers typically work full time
either at an advertising agency
or in a marketing department within
a larger company.
The work can be stressful,
with long hours especially near deadlines.
Most marketing managers have
a bachelor's degree,
in addition to previous marketing experience.
Courses in economics, finance, statistics,
and computer science are particularly useful.
Many former public relations specialists
or sales representatives
also move into this field.
Master's degrees are not unusual.
Sometimes almost magically,
marketing managers have the skill of
anticipating where products will fit
in people's lives,
even before consumers realize
what they're missing out on.