A talented sales force knows how to find customers
and persuade them to purchase products.
The person who guides and coordinates
that sales force is the sales manager.
From hiring and training sales staff, to day-to-day supervision,
the sales manager works closely with every member of the sales team.
As experienced, successful salespeople themselves,
they've usually advanced to management because
of their talent for problem-solving,
troubleshooting customer issues,
and getting along with co-workers and management.
These managers have the ability to lead, inspire and motivate.
Sales managers need strong skills
in tracking and analyzing sales records,
using statistics to understand what customers want,
and to predict where future potential will be strongest.
While generally an office career, some positions require travel.
Sales force management can be a stressful career.
Managers must balance the demands of meeting sales targets
and the expectations of company leaders,
with providing good customer service.
A sales manager’s salary is often linked to profits,
with higher sales leading to bonuses and other benefits.
Employers look for a bachelor’s degree in marketing,
management, or an area related to their industry.
In industries like computer and electronics manufacturing,
a bachelor’s degree in engineering or science,
combined with a master’s degree
in business administration, is an advantage.