Store windows have always provided
a means to entice passers-by
to enter a store and go shopping.
Merchandise displayers and window trimmers
arrange displays of retail goods
for maximum effect,
to encourage customers to want to see more
of what’s displayed in store windows,
on retail floors,
and on exhibit at conferences and trade shows.
Window trimmers arrange furniture,
backdrops and props,
as well as signage to label price, sales,
or other information.
They work with store managers and buyers
to determine display priorities,
with sales staff to coordinate efforts
and promotions,
and with housekeeping staff
to determine appropriate placement.
Merchandise displayers
often sketch ideas by hand,
or may use computer design tools.
They may use their own designs,
or work from a design manager’s plan.
Some create their own props from fabric,
cardboard, or plywood
to complement their display,
and must maintain and store props
along with mannequins and exhibit materials.
Creating a pleasing and interesting
arrangement of products
takes artistry and attention to detail,
as well as strong visualization ability.
Most window display positions
require a high school diploma or equivalent,
along with some technical school training
or related work experience.
A number of people who work in the field
have some college or a bachelor’s degree.