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Marketing Managers

Also called: Marketing Director, Marketing Manager, Vice President of Marketing, Business Development Manager

What they do:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
On the job, you would:
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Knowledge

Business
  • sales and marketing
  • customer service
Arts and Humanities
  • English language
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • thinking about the pros and cons of different ways to solve a problem
Problem Solving
  • noticing a problem and figuring out the best way to solve it
Social
  • talking people into changing their minds or their behavior
  • understanding people's reactions

Abilities

Verbal
  • listen and understand what people say
  • communicate by speaking
Ideas and Logic
  • use rules to solve problems
  • come up with lots of ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Dependability
  • Attention to Detail
  • Cooperation
  • Integrity
  • Leadership
  • Initiative

Technology

You might use software like this on the job:

Data base user interface and query software
  • ClearEDGE software
  • Fast Track Systems software
Customer relationship management CRM software
  • Oracle Siebel Server Sync
  • QAD Marketing Automation
Analytical or scientific software
  • Lyris HQ Web-Analytics Solution
  • Nedstat Sitestat

Education

Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

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Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$119,480
per year, on average
Green
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See more details at O*NET OnLine about marketing managers.