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Advertising & Promotions Managers

Also called: Advertising Director, Advertising Manager, Classified Advertising Manager, Promotions Director

What they do:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
On the job, you would:
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Gather and organize information to plan advertising campaigns.


Arts and Humanities
  • English language
  • multimedia
  • telecommunications
  • management
  • sales and marketing
Engineering and Technology
  • computers and electronics


Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Problem Solving
  • noticing a problem and figuring out the best way to solve it
  • understanding people's reactions
  • changing what is done based on other people's actions


  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems


People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Dependability
  • Attention to Detail
  • Initiative
  • Integrity
  • Adaptability/Flexibility
  • Innovation


You might use software like this on the job:

Video creation and editing software
  • Adobe Systems Adobe AfterEffects
  • Apple iMovie
Data base user interface and query software
  • Database software
  • Microsoft Marketing Pilot software
Desktop publishing software
  • Adobe Systems Adobe PageMaker
  • Quark software


Education: (rated 4 of 5)
bachelor's degree or
associate's degree
usually needed

Get started on your career:

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Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
per year, on average
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See more details at O*NET OnLine about advertising and promotions managers.