Advertising & Promotions Managers
Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager
What they do:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
On the job, you would:
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Knowledge
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
Communications
- multimedia
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
Abilities
Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- use rules to solve problems
- come up with lots of ideas
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Initiative
- Cooperation
- Dependability
- Attention to Detail
- Adaptability/Flexibility
- Stress Tolerance
Technology
You might use software like this on the job:
Video creation and editing software
- Adobe Systems Adobe After Effects
- YouTube
Web page creation and editing software
- LinkedIn
- WordPress
Analytical or scientific software
- Data visualization software
- WebTrends Analytics
Education
Education: (rated 4 of 5)
bachelor's degree
usually needed
usually needed
Job Outlook
Average
New job opportunities are likely in the future.
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See more details at O*NET OnLine about advertising and promotions managers.