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Market Research Analysts & Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

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What they do:
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Knowledge

Arts and Humanities
  • English language
Business
  • customer service
  • sales and marketing
Math and Science
  • arithmetic, algebra, geometry, calculus, or statistics
  • sociology and anthropology
Communications
  • multimedia

Skills

Basic Skills
  • reading work related information
  • thinking about the pros and cons of different ways to solve a problem
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • communicate by writing
Ideas and Logic
  • make general rules or come up with answers from lots of detailed information
  • come up with lots of ideas
Math
  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide

Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Analytical Thinking
  • Attention to Detail
  • Dependability
  • Integrity
  • Initiative
  • Adaptability/Flexibility

Technology

You might use software like this on the job:

Analytical or scientific software
  • IBM SPSS Statistics Hot Technology
  • Minitab Hot Technology
Data base user interface and query software
  • Microsoft Access Hot Technology
  • Structured query language SQL Hot Technology
Information retrieval or search software
  • Factiva
  • Mintel Reports

Education

Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
Salary
$63,230
$34,510
$122,770
Check out my state Local Salary Info Find Jobs

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See more details at O*NET OnLine about market research analysts and marketing specialists.