Search Marketing Strategists

Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

What they do:

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Knowledge

Business

sales and marketing
customer service

Engineering and Technology

computers and electronics

Arts and Humanities

English language

Communications

multimedia

Skills

Basic Skills

reading work related information
figuring out how to use new ideas or things

Problem Solving

noticing a problem and figuring out the best way to solve it

People and Technology Systems

thinking about the pros and cons of different options and picking the best one
figuring out how a system should work and how changes in the future will affect it