Public Relations Managers
Communications Director, Communications Manager, PR Director (Public Relations Director), Public Affairs Director
What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
On the job, you would:
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Knowledge
Communications
- multimedia
Arts and Humanities
- English language
Business
- management
- customer service
Safety and Government
- law and government
Skills
Basic Skills
- talking to others
- listening to others, not interrupting, and asking good questions
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- understanding people's reactions
- talking people into changing their minds or their behavior
Abilities
Verbal
- communicate by speaking
- communicate by writing
Ideas and Logic
- come up with lots of ideas
- notice when problems happen
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Initiative
- Self-Confidence
- Optimism
- Leadership Orientation
- Adaptability
- Innovation
Technology
You might use software like this on the job:
Video creation and editing software
- TikTok Hot Technology
- YouTube
Graphics or photo imaging software
- Adobe Creative Cloud software Hot Technology
- Canva Hot Technology
Desktop publishing software
- Adobe InDesign Hot Technology
- Microsoft Publisher
Education
Education: (rated 3 of 4)
bachelor's degree or
master's degree
usually needed
master's degree
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Management Analysts
- Market Research Analysts & Marketing Specialists
- Marketing Managers
- Public Relations Specialists
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See more details at O*NET OnLine about Public Relations Managers.