Public Relations Specialists
Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)
What they do:
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
On the job, you would:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
Knowledge
Communications
- multimedia
Arts and Humanities
- English language
Business
- customer service
- management
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Social
- understanding people's reactions
- changing what is done based on other people's actions
Problem Solving
- noticing a problem and figuring out the best way to solve it
Abilities
Verbal
- listen and understand what people say
- communicate by speaking
Ideas and Logic
- notice when problems happen
- use rules to solve problems
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Integrity
- Initiative
- Dependability
- Persistence
- Adaptability/Flexibility
Technology
You might use software like this on the job:
Web page creation and editing software
- Facebook
- WordPress
Graphics or photo imaging software
- Canva
- JamBoard
Web platform development software
- Cascading style sheets CSS
- Drupal
Education
Education: (rated 4 of 5)
bachelor's degree
usually needed
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Market Research Analysts & Marketing Specialists
- Marketing Managers
- Public Relations Managers
- Writers & Authors
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See more details at O*NET OnLine about public relations specialists.