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Writers & Authors

Also called: Advertising Copy Writer, Copy Writer, Copywriter, Web Content Writer

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What they do:
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
On the job, you would:
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.

Knowledge

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • reading work related information
  • writing things for co-workers or customers
Problem Solving
  • noticing a problem and figuring out the best way to solve it
Social
  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Abilities

Verbal
  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • create new and original ideas
  • come up with lots of ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Innovation
  • Integrity
  • Cooperation
  • Adaptability/Flexibility

Technology

You might use software like this on the job:

Video creation and editing software
  • Adobe Systems Adobe AfterEffects Hot Technology
  • YouTube Hot Technology
Web page creation and editing software
  • LinkedIn Hot Technology
  • Social media sites Hot Technology
Presentation software
  • Google Slides
  • Microsoft PowerPoint Hot Technology

Education

Education: (rated 4 of 5)

Get started on your career:

Find Training Apprenticeship.gov

Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
Salary
$63,200
$33,660
$122,450
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See more details at O*NET OnLine about writers and authors.