Writers & Authors

product material enterprising information client promotional material idea copywriter marketing

Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter, Freelance Copywriter

What they do:
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
On the job, you would:
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.



  • sales and marketing
  • customer service


  • multimedia

Engineering and Technology

  • computers and electronics


Basic Skills

  • writing things for co-workers or customers
  • reading work related information


  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Problem Solving

  • noticing a problem and figuring out the best way to solve it



  • communicate by writing
  • read and understand what is written

Ideas and Logic

  • come up with lots of ideas
  • create new and original ideas


People interested in this work like activities that include creating, designing, and making your own rules.

They do well at jobs that need:

  • Dependability
  • Persistence
  • Cooperation
  • Initiative
  • Attention to Detail
  • Adaptability/Flexibility


You might use software like this on the job:

Video creation and editing software

  • TikTok Hot Technology
  • YouTube

Web page creation and editing software

  • LinkedIn Hot Technology
  • WordPress Hot Technology

Cloud-based data access and sharing software

  • Microsoft SharePoint Hot Technology
  • Slack Hot Technology


Education: (rated 4 of 5)
bachelor's degree or
some college
usually needed

Get started on your career:

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Job Outlook

New job opportunities are likely in the future.
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