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Art Directors

Also called: Art Director, Creative Director, Production Manager, Senior Art Director

What they do:
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
On the job, you would:
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

Knowledge

Business
  • sales and marketing
  • customer service
Arts and Humanities
  • English language
  • music, dance, visual arts, drama, or sculpture
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • come up with lots of ideas
  • create new and original ideas

Personality

People interested in this work like activities that include creating, designing, and making your own rules.
They do well at jobs that need:
  • Attention to Detail
  • Dependability
  • Adaptability/Flexibility
  • Innovation
  • Achievement/Effort
  • Initiative

Technology

You might use software like this on the job:

Web platform development software
  • Drupal
  • Hypertext markup language HTML
Graphics or photo imaging software
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe ImageReady
Web page creation and editing software
  • Adobe Systems Adobe Dreamweaver
  • Social media software

Education

Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

Get started on your career:

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Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
Salary
$80,880
per year, on average
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See more details at O*NET OnLine about art directors.