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Marketing Managers

Also called: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager

Where in the military? In the military: see titles from the Army or Marine Corps.

What they do:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
On the job, you would:
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Knowledge

Business
  • sales and marketing
  • management
Arts and Humanities
  • English language
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • figuring out how to use new ideas or things
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • measuring how well a system is working and how to improve it

Abilities

Verbal
  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • use rules to solve problems
  • come up with lots of ideas
Math
  • add, subtract, multiply, or divide
  • choose the right type of math to solve a problem

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Initiative
  • Dependability
  • Leadership
  • Achievement/Effort
  • Adaptability/Flexibility
  • Attention to Detail

Technology

You might use software like this on the job:

Data base user interface and query software
  • ClearEDGE software
  • Fast Track Systems software
Customer relationship management CRM software
  • Oracle Siebel Server Sync
  • QAD Marketing Automation
Analytical or scientific software
  • Nedstat Sitestat
  • Online advertising reporting software

Education

Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

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Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$127,130
per year, on average
Green
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See more details at O*NET OnLine about marketing managers.