Public Relations Specialists
Also called:
Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer
What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
Communications
Arts and Humanities
Business
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
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Basic Skills
- talking to others
- listening to others, not interrupting, and asking good questions
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- changing what is done based on other people's actions
- understanding people's reactions
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Verbal
- listen and understand what people say
- communicate by speaking
Ideas and Logic
- notice when problems happen
- use rules to solve problems
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People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Dependability
- Adaptability/Flexibility
- Attention to Detail
- Integrity
- Independence
- Initiative
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You might use software like this on the job:
Web page creation and editing software
- Blogging software
- MySpace
Web platform development software
- Cascading Style Sheets CSS
- Hypertext markup language HTML
Graphics or photo imaging software
- Adobe Systems Adobe Photoshop software
- Apple iPhoto
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bachelor's degree or
master's degree
usually needed
Get started on your career:
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New job opportunities are very likely in the future.
$54,170
per year, on average
This work is part of the .
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You might like a career in one of these industries:
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