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Advertising Sales Agents

Also called: Advertising Account Executive, Advertising Sales Representative, Account Executive, Account Manager

Where in the military? In the military: see titles from the Marine Corps.

What they do:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
On the job, you would:
  • Maintain assigned account bases while developing new accounts.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provide clients with estimates of the costs of advertising products or services.

Knowledge

Business
  • sales and marketing
  • customer service
Arts and Humanities
  • English language
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Social
  • understanding people's reactions
  • talking people into changing their minds or their behavior

Abilities

Verbal
  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • come up with lots of ideas
  • make general rules or come up with answers from lots of detailed information

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Achievement/Effort
  • Persistence
  • Dependability
  • Initiative
  • Independence
  • Integrity

Technology

You might use software like this on the job:

Data base user interface and query software
  • FileMaker Pro software
  • Microsoft Access
Electronic mail software
  • Email software
  • Microsoft Outlook
Spreadsheet software
  • Microsoft Excel

Education

Education: (rated 3 of 5)
bachelor's degree or
associate's degree
usually needed

Get started on your career:

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Job Outlook

Below Average Outlook
New job opportunities are less likely in the future.
Salary
$45,830
per year, on average
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See more details at O*NET OnLine about advertising sales agents.