Certification: Certified Web Analyst (CWA)

401 Edgewater Place, Suite 600 Wakefield, MA 01880

The Digital Analytics Association (DAA) Web Analyst Certification Program is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of the web analytics industry. The certification is designed to identify not only analysts with broad domain knowledge, but also, and more importantly,
analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum.

More than two years of education or training after high school required?
More than two years of work experience required?
Oral or Written Exam Required?


The certification corresponds to a specialty within a recognized occupation. For example, Oncology Nurse and Pediatric Nurse are specialties within the nursing field, so Certified Oncology Nurse and Certified Pediatric Nurse would be classified as specialty certifications.