Certification: Digital Media Buying and Planning Certification (DBPC)
116 East 27th Street New York, NY 10016
The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation.
Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.
Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.
- More than two years of education or training after high school required?
- No
- More than two years of work experience required?
- No
- Oral or Written Exam Required?
- Yes
- Renewal Required?
- Every 2 Year(s)
- Renew through Continuing Educational Units(CEU)?
- Yes
- Renew through Re-Examination?
- Yes
- Renew through Continuing Professional Development(CPD)?
- No
- Does applicant have choice of at least two options from above for renewal (CEU, CPD, or exam)?
- Yes
Online Exam; Third Party Exam Center
Core
- The certification does not have a minimum education level or has an education level below a two-year Associates of Arts or Associates of Sciences degree and the certification does not have a minimum requirement for work experience or requires two or less years of work experience.
- The certification has an education level of an Associates of Arts or Associates of Sciences degree or higher, but has a work experience requirement of less than 2 years of work experience.
- The certification has a work experience requirement of more than 2 years but does not require a two-year Associates of Arts or Associates of Sciences degree.
- This certification is related to military occupational specialties.