Demonstrators & Product Promoters
Also called: Demonstrator, In Store Demonstrator, Merchandiser, Product Demonstrator
Produced by CareerOneStop
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Demonstrators and product promoters work at department stores and malls, trade shows, and grocery stores, where they can get face-to-face with potential customers and work to convince them to make a purchase. The core sales technique of these workers is to show an audience how to use the product, and explain its usefulness, but they may also provide samples and informational brochures, coupons, and other incentives to entice customers to buy products. Demonstrators and product promoters spend much of their time preparing, researching new products and developing their presentations. Eye-catching displays often require transportation and set up before presentations and disassembly afterwards. They also rehearse to turn their script or list of features into a compelling case for potential buyers. Demonstrators and product promoters may handle sales transactions and keep records of sales made. Strong communication skills are essential in this field. Many demonstrators and product promoters work less than 40 hours a week, although some work full time. Positions typically do not have specific education requirements, although a number of workers have a high school diploma or equivalent.
What they do:Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
On the job, you would:
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- customer service
- sales and marketing
Arts and Humanities
- English language
Manufactured or Agricultural Goods
- food production
Safety and Government
- public safety and security
- listening to others, not interrupting, and asking good questions
- talking to others
- noticing a problem and figuring out the best way to solve it
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- use rules to solve problems
- group things in different ways
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Social Orientation
- Concern for Others
You might use software like this on the job:
Electronic mail software
Office suite software
- Door-To-Door Sales Workers, News & Street Vendors, & Related Workers
- Postal Service Clerks
- Receptionists & Information Clerks
- Retail Salespersons
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