Public Relations & Fundraising Managers at My Next Move for Veterans

Public Relations & Fundraising Managers

Also called: Account Executive, Account Supervisor, Public Relations Director, Public Relations Manager (PR Manager)

In the military: see titles from the Air Force, Army, Coast Guard, Marine Corps, or Navy.

What they do:

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

On the job, you would:

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Arts and Humanities

English language

Business

customer service
sales and marketing

Communications

multimedia

Engineering and Technology

computers and electronics

Basic Skills

talking to others
listening to others, not interrupting, and asking good questions

Problem Solving

noticing a problem and figuring out the best way to solve it

People and Technology Systems

thinking about the pros and cons of different options and picking the best one
figuring out how a system should work and how changes in the future will affect it

Verbal