Merchandise Displayers & Window Trimmers
Also called: Display Associate, Merchandiser, Visual Manager, Visual Merchandiser (VM)
Produced by CareerOneStop
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Store windows have always provided a means to entice passers-by to enter a store and go shopping. Merchandise displayers and window trimmers arrange displays of retail goods for maximum effect, to encourage customers to want to see more of what’s displayed in store windows, on retail floors, and on exhibit at conferences and trade shows. Window trimmers arrange furniture, backdrops and props, as well as signage to label price, sales, or other information. They work with store managers and buyers to determine display priorities, with sales staff to coordinate efforts and promotions, and with housekeeping staff to determine appropriate placement. Merchandise displayers often sketch ideas by hand, or may use computer design tools. They may use their own designs, or work from a design manager’s plan. Some create their own props from fabric, cardboard, or plywood to complement their display, and must maintain and store props along with mannequins and exhibit materials. Creating a pleasing and interesting arrangement of products takes artistry and attention to detail, as well as strong visualization ability. Most window display positions require a high school diploma or equivalent, along with some technical school training or related work experience. A number of people who work in the field have some college or a bachelor’s degree.
What they do:Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
On the job, you would:
- Plan commercial displays to entice and appeal to customers.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- customer service
- sales and marketing
Arts and Humanities
- English language
- listening to others, not interrupting, and asking good questions
- talking to others
- noticing a problem and figuring out the best way to solve it
- communicate by speaking
- listen and understand what people say
Hand and Finger Use
- hold or move items with your hands
- put together small parts with your fingers
Ideas and Logic
- come up with lots of ideas
- create new and original ideas
- exercise for a long time without getting out of breath
People interested in this work like activities that include creating, designing, and making your own rules.
They do well at jobs that need:
- Attention to Detail
You might use software like this on the job:
Graphics or photo imaging software
Electronic mail software
Word processing software