Market Research Analysts & Marketing Specialists
Market Analyst, Market Research Analyst, Market Research Consultant, Market Researcher
What they do:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
On the job, you would:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Knowledge
Arts and Humanities
- English language
Business
- sales and marketing
- customer service
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- reading work related information
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- measuring how well a system is working and how to improve it
Abilities
Verbal
- communicate by writing
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- make general rules or come up with answers from lots of detailed information
Math
- add, subtract, multiply, or divide
- choose the right type of math to solve a problem
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Achievement Orientation
- Intellectual Curiosity
- Attention to Detail
- Dependability
- Innovation
- Adaptability
Technology
You might use software like this on the job:
Analytical or scientific software
- IBM SPSS Statistics Hot Technology
- The MathWorks MATLAB Hot Technology
Data base user interface and query software
- Airtable
- MySQL Hot Technology
Information retrieval or search software
- LexisNexis
- Verispan Patient Parameters
Education
Education: (rated 3 of 4)
bachelor's degree or
master's degree
usually needed
master's degree
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Business Intelligence Analysts
- Management Analysts
- Marketing Managers
- Search Marketing Strategists
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See more details at O*NET OnLine about Market Research Analysts & Marketing Specialists.