Graphic Designers

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Graphic designers create visual concepts to inspire, inform, and captivate consumers. They develop the overall layout and production design for advertisements, websites, magazines, and other print and online material. These designers use both text and images to communicate ideas. They design the lettering and color of text as well as arranging images and copy on a print or webpage. When using copy in layouts, graphic designers collaborate closely with writers. Many use their creativity to transform statistical data into visuals to make complex ideas more accessible. Graphic designers generally work in studios with drafting tables, computers, and design software. Although many graphic designers work independently, those who work for specialized graphic design firms often work on teams. Work schedules typically revolve around deadlines whether to deliver a finished product to clients, printing companies, or to publish on the Internet. Self-employed designers tailor their workday around meetings with clients, including evenings and weekends. They often spend time looking for new projects and must compete with other designers for contracts. At firms, graphic designers are likely to work more standard hours. Most positions require a bachelor’s degree in graphic design or a related field. A professional portfolio of their work is a must for graphic designers to show potential employers their skill, creativity, and originality.