Search Marketing Strategists

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Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

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Marketing Officer
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Maintenance and Material Management Data Analyst; Statistical Data Analyst; User Experience Director
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What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.



  • sales and marketing
  • customer service

Engineering and Technology

  • computers and electronics

Arts and Humanities

  • English language


  • multimedia


Basic Skills

  • reading work related information
  • figuring out how to use new ideas or things

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it



  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • come up with lots of ideas
  • notice when problems happen


People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Adaptability/Flexibility
  • Achievement/Effort


You might use software like this on the job:

Web platform development software

  • AJAX Hot Technology
  • Microsoft ASP.NET Hot Technology

Graphics or photo imaging software

  • Adobe Photoshop Hot Technology
  • JamBoard

Data base user interface and query software

  • Microsoft SQL Server Hot Technology
  • Structured query language SQL Hot Technology


Education: (rated 4 of 5)
bachelor's degree or
associate's degree
usually needed

Get started on your career:

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Job Outlook

New job opportunities are very likely in the future.
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