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Search Marketing Strategists

Also called: Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

Where in the military? In the military: see titles from the Army or Navy.

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What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Knowledge

Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics
Arts and Humanities
  • English language
Communications
  • multimedia

Skills

Basic Skills
  • reading work related information
  • figuring out how to use new ideas or things
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • come up with lots of ideas
  • notice when problems happen

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Adaptability/Flexibility
  • Achievement/Effort

Technology

You might use software like this on the job:

Web platform development software
  • AJAX Hot Technology
  • Microsoft ASP.NET Hot Technology
Graphics or photo imaging software
  • Adobe Systems Adobe Photoshop Hot Technology
  • JamBoard
Data base user interface and query software
  • Microsoft SQL Server Hot Technology
  • Structured query language SQL Hot Technology

Education

Education: (rated 4 of 5)
bachelor's degree or
associate's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
Salary
$65,810
$35,380
$127,410
Check out my state Local Salary Info Find Jobs

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See more details at O*NET OnLine about search marketing strategists.