Search Marketing Strategists

computer enterprising internet marketing strategy software data user intent key performance indicators content engagement marketing executive

Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

Where in the military? Select a military branch to see samples. No similar titles were found.
Marketing Officer
No similar titles were found. No similar titles were found.
Maintenance and Material Management Data Analyst; Statistical Data Analyst; User Experience Director
No similar titles were found.
What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Knowledge

Business

  • sales and marketing
  • customer service

Engineering and Technology

  • computers and electronics

Arts and Humanities

  • English language

Communications

  • multimedia

Skills

Basic Skills

  • reading work related information
  • figuring out how to use new ideas or things

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal

  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • come up with lots of ideas
  • notice when problems happen

Personality

People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Adaptability/Flexibility
  • Achievement/Effort

Technology

You might use software like this on the job:

Web platform development software

  • AJAX Hot Technology
  • Microsoft ASP.NET Hot Technology

Graphics or photo imaging software

  • Adobe Photoshop Hot Technology
  • JamBoard

Data base user interface and query software

  • Microsoft SQL Server Hot Technology
  • Structured query language SQL Hot Technology

Education

bachelor's degree or
associate's degree
usually needed

Get started on your career:

Find Training
Find Certifications
Apprenticeship.gov

Job Outlook

Bright
New job opportunities are very likely in the future.

Salary:

$76,950
$42,070
$144,610
Check out my state
Local Salary Info
Find Jobs

Explore More

You might like a career in one of these industries:

See more details at O*NET OnLine about search marketing strategists.