Market Research Analysts & Marketing Specialists
Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist
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What they do:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
On the job, you would:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Knowledge
Arts and Humanities
- English language
Business
- customer service
- sales and marketing
Math and Science
- arithmetic, algebra, geometry, calculus, or statistics
- sociology and anthropology
Communications
- multimedia
Skills
Basic Skills
- reading work related information
- thinking about the pros and cons of different ways to solve a problem
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
Abilities
Verbal
- communicate by speaking
- communicate by writing
Ideas and Logic
- make general rules or come up with answers from lots of detailed information
- come up with lots of ideas
Math
- choose the right type of math to solve a problem
- add, subtract, multiply, or divide
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Analytical Thinking
- Attention to Detail
- Dependability
- Integrity
- Initiative
- Adaptability/Flexibility
Technology
You might use software like this on the job:
Analytical or scientific software
- IBM SPSS Statistics
- The MathWorks MATLAB
Data base user interface and query software
- Airtable
- MySQL
Information retrieval or search software
- LexisNexis
- Verispan Patient Parameters
Education
Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed
master's degree
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Business Intelligence Analysts
- Management Analysts
- Marketing Managers
- Search Marketing Strategists
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See more details at O*NET OnLine about market research analysts and marketing specialists.
