Market Research Analysts & Marketing Specialists

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Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

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Contracting; Contracting Apprentice; Contracting Craftsman; Contracting Helper; Contracting Journeyman; Contracting Superintendent
Army Reserve Career Counselor (Army Reserve); Marketing Officer; Psychological Operations Specialist; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)
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Operational Contract Support Specialist; Recruiting Station Marketing and Communication Marine
Statistical Data Analyst; User Experience Director
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What they do:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.


Arts and Humanities

  • English language


  • customer service
  • sales and marketing

Math and Science

  • arithmetic, algebra, geometry, calculus, or statistics
  • sociology and anthropology


  • multimedia


Basic Skills

  • reading work related information
  • thinking about the pros and cons of different ways to solve a problem

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it



  • communicate by speaking
  • communicate by writing

Ideas and Logic

  • make general rules or come up with answers from lots of detailed information
  • come up with lots of ideas


  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide


People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

  • Analytical Thinking
  • Attention to Detail
  • Dependability
  • Integrity
  • Initiative
  • Adaptability/Flexibility


You might use software like this on the job:

Analytical or scientific software

  • IBM SPSS Statistics Hot Technology
  • The MathWorks MATLAB Hot Technology

Data base user interface and query software

  • Airtable
  • MySQL Hot Technology

Information retrieval or search software

  • LexisNexis
  • Verispan Patient Parameters


Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

Get started on your career:

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Job Outlook

New job opportunities are very likely in the future.
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