Market Research Analysts & Marketing Specialists
Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist
In the military: see titles from the Air Force, Army, Marine Corps, or Navy.
In the Air Force: Contracting; Contracting Apprentice; Contracting Craftsman; Contracting Helper; Contracting Journeyman; Contracting Superintendent
In the Army: Army Reserve Career Counselor (Army Reserve); Marketing Officer; Psychological Operations Specialist; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)
In the Marine Corps: Operational Contract Support Specialist; Recruiting Station Marketing and Communication Marine
In the Navy: Statistical Data Analyst; User Experience Director
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What do Super Bowl commercials, food packaging, and book jackets all have in common? None of them would be possible without market research analysts and specialists. Through the careful design of surveys, opinion polls, and questionnaires, market research analysts and specialists help determine potential sales of a product or service, or create a marketing campaign to appeal to consumers. Clients range from superstores, to nonprofits, to television networks. Market research analysts gather data on competitors, customer demographics, consumer habits and preferences, and analyze the factors that affect product or service demand. These marketing professionals monitor and forecast sales trends, measure the effectiveness of marketing programs, and report on the results. They use photo imaging and statistical software to help convert complex data into understandable tables, graphs, and written reports. Most have a Bachelor’s Degree in market research. People in this field are often results-oriented and enjoy working independently. Market specialists and analysts assess and ultimately determine the success of our favorite TV shows, packaged food, and other products as they continue to adapt with our feedback.
What they do:Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
On the job, you would:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Arts and Humanities
Math and Science
People and Technology Systems
Ideas and Logic
People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
You might like a career in one of these industries:
See more details at O*NET OnLine about market research analysts and marketing specialists.