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Market Research Analysts & Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

Where in the military? In the military: see titles from the Air Force, Army, or Marine Corps.

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What they do:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Knowledge

Arts and Humanities
  • English language
Business
  • customer service
  • sales and marketing
Math and Science
  • arithmetic, algebra, geometry, calculus, or statistics
  • sociology and anthropology
Communications
  • multimedia

Skills

Basic Skills
  • reading work related information
  • thinking about the pros and cons of different ways to solve a problem
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • communicate by writing
Ideas and Logic
  • make general rules or come up with answers from lots of detailed information
  • come up with lots of ideas
Math
  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide

Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Analytical Thinking
  • Attention to Detail
  • Dependability
  • Integrity
  • Initiative
  • Adaptability/Flexibility

Technology

You might use software like this on the job:

Analytical or scientific software
  • IBM SPSS Statistics Hot Technology
  • Minitab Hot Technology
Data base user interface and query software
  • Microsoft Access Hot Technology
  • Structured query language SQL Hot Technology
Information retrieval or search software
  • Factiva
  • Mintel Reports

Education

Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
Salary
$63,790
$34,350
$122,630
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See more details at O*NET OnLine about market research analysts and marketing specialists.