Advertising & Promotions Managers

service promotional material enterprising program product advertising marketing advertising policy marketing plan organizational member

Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

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What they do:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
On the job, you would:
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.



  • sales and marketing
  • customer service

Arts and Humanities

  • English language


  • multimedia

Engineering and Technology

  • computers and electronics


Basic Skills

  • listening to others, not interrupting, and asking good questions
  • talking to others

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it



  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • use rules to solve problems
  • come up with lots of ideas


People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

  • Initiative
  • Cooperation
  • Dependability
  • Attention to Detail
  • Adaptability/Flexibility
  • Stress Tolerance


You might use software like this on the job:

Video creation and editing software

  • Adobe After Effects Hot Technology
  • YouTube

Web page creation and editing software

  • Instagram Hot Technology In Demand
  • WordPress Hot Technology

Analytical or scientific software

  • Data visualization software
  • Google Analytics Hot Technology In Demand


Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

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Job Outlook

New job opportunities are likely in the future.
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See more details at O*NET OnLine about advertising and promotions managers.