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Advertising & Promotions Managers

Also called: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

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What they do:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
On the job, you would:
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.

Knowledge

Business
  • sales and marketing
  • customer service
Arts and Humanities
  • English language
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by speaking
  • listen and understand what people say
Ideas and Logic
  • use rules to solve problems
  • come up with lots of ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Initiative
  • Cooperation
  • Dependability
  • Attention to Detail
  • Adaptability/Flexibility
  • Stress Tolerance

Technology

You might use software like this on the job:

Video creation and editing software
  • Adobe Systems Adobe AfterEffects Hot Technology
  • YouTube Hot Technology
Data base user interface and query software
  • Microsoft Access Hot Technology
  • Microsoft Dynamics Marketing
Desktop publishing software
  • Adobe Systems Adobe InDesign Hot Technology
  • Adobe Systems Adobe PageMaker

Education

Education: (rated 4 of 5)
bachelor's degree
usually needed

Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$117,130
$57,150
$208,000+

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