Public Relations Specialists
Also called: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)
Produced by CareerOneStop
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Whether they are meeting with reporters… helping to expand a client’s online presence… or crafting public statements… public relations—or PR—specialists create and maintain a favorable public image for the client they represent. Also called media specialists or —when they work in government— press secretaries, PR specialists handle an organization’s communication with the public. In government, they inform the public of government officials’ and agencies’ activities. Public relations specialists draft press releases and contact media who might print or broadcast their material. Many news stories start at the desks of PR specialists. Press releases typically discuss an issue of public interest and how an organization’s work affects that issue. Most of the time PR specialists work in offices, but they also deliver speeches, attend community activities, and occasionally travel. They tend to work full time during regular business hours but long workdays and overtime are common. Most PR specialists need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Internships in a PR role, experience writing for a college newspaper, or holding a leadership position in student activities can be helpful in getting a PR job.
What they do:Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Arts and Humanities
- English language
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
- listening to others, not interrupting, and asking good questions
- talking to others
- changing what is done based on other people's actions
- understanding people's reactions
- noticing a problem and figuring out the best way to solve it
- listen and understand what people say
- communicate by speaking
Ideas and Logic
- notice when problems happen
- use rules to solve problems
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Stress Tolerance
You might use software like this on the job:
Graphics or photo imaging software
Web page creation and editing software
Web platform development software
New job opportunities are likely in the future.