Marketing Managers
BD Director (Business Development Director), Brand Manager, Marketing Director, Product Manager
What they do:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
On the job, you would:
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Knowledge
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
Communications
- multimedia
Education and Training
- teaching and course design
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- measuring how well a system is working and how to improve it
- thinking about the pros and cons of different options and picking the best one
Abilities
Verbal
- communicate by speaking
- communicate by writing
Ideas and Logic
- come up with lots of ideas
- create new and original ideas
Math
- add, subtract, multiply, or divide
- choose the right type of math to solve a problem
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Initiative
- Self-Confidence
- Leadership Orientation
- Innovation
- Adaptability
- Social Orientation
Technology
You might use software like this on the job:
Data base user interface and query software
- Airtable
- MySQL Hot Technology
Web platform development software
- Cascading style sheets CSS Hot Technology
- PHP Hot Technology
Video creation and editing software
- TikTok Hot Technology
- YouTube
Education
Education: (rated 3 of 4)
bachelor's degree or
high school diploma/GED
usually needed
high school diploma/GED
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Advertising Sales Agents
- Market Research Analysts & Marketing Specialists
- Sales Managers
- Search Marketing Strategists
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See more details at O*NET OnLine about Marketing Managers.