Advertising Sales Agents
Advertising Account Executive, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Media Consultant
What they do:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
On the job, you would:
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Knowledge
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
Communications
- multimedia
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- talking to others
- listening to others, not interrupting, and asking good questions
Social
- talking people into changing their minds or their behavior
- bringing people together to solve differences
Problem Solving
- noticing a problem and figuring out the best way to solve it
Abilities
Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- create new and original ideas
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Self-Confidence
- Optimism
- Perseverance
- Social Orientation
- Achievement Orientation
- Dependability
Technology
You might use software like this on the job:
Graphics or photo imaging software
- Adobe Creative Cloud software Hot Technology In Demand
- Canva Hot Technology In Demand
Presentation software
- Microsoft PowerPoint Hot Technology In Demand
Desktop publishing software
- Adobe InDesign Hot Technology In Demand
- Microsoft Publisher
Education
Education: (rated 2 of 4)
high school diploma/GED or
bachelor's degree
usually needed
bachelor's degree
usually needed
Job Outlook
Below Average
New job opportunities are less likely in the future.
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See more details at O*NET OnLine about Advertising Sales Agents.