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Public Relations Specialists

Also called: Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Specialist (PR Specialist)

Where in the military? In the military: see titles from the Air Force, Army, Coast Guard, Marine Corps, or Navy.

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What they do:
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Knowledge

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Social
  • changing what is done based on other people's actions
  • understanding people's reactions
Problem Solving
  • noticing a problem and figuring out the best way to solve it

Abilities

Verbal
  • listen and understand what people say
  • communicate by speaking
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance

Technology

You might use software like this on the job:

Graphics or photo imaging software
  • Adobe Systems Adobe Creative Cloud Hot Technology
  • JamBoard
Web page creation and editing software
  • Facebook Hot Technology
  • Social media sites Hot Technology
Data base user interface and query software
  • Airtable
  • LinkedIn Hot Technology

Education

Education: (rated 4 of 5)
bachelor's degree
usually needed

Get started on your career:

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Job Outlook

Bright Outlook
New job opportunities are very likely in the future.
Salary
$62,810
$35,350
$118,210
Check out my state Local Salary Info Find Jobs

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See more details at O*NET OnLine about public relations specialists.