Public Relations Specialists

organization enterprising product plan information communications specialist communication client

Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

Where in the military? Select a military branch to see samples.
Aide-de-Camp; Enlisted Air Advisor - Basic, Team Leader; Foreign Area Officer (FAO), Airlift; Foreign Area Officer (FAO), Generalist; Historian; Language and Culture Advisor; Officer Combat Aviation Advisor, Mission Commander; Political-Military Affairs Strategist (PAS), General; Public Affairs; Rated Foreign Area Officer (FAO), AFRICOM
Attaché Intelligence Operations Technician; Chief Public Affairs NCO; Civil Affairs Officer Special Operations; Civil Affairs, Designated; Foreign Area Officer, Europe and Eurasia; Foreign Area Officer, Sub-Saharan Africa; Foreign Area Officer, Western Hemisphere; Psychological Operations; Public Affairs Mass Communication Specialist; Recruiter
External Affairs; International Affairs; Public Affairs Specialist; Public Information; Public Information Specialty
Advanced Visual Information-Photojournalism Marine; Civil Affairs Noncommissioned Officer; Combat Videographer; Counterintelligence/Human Source Intelligence (CI/HUMINT) Operations Officer; Foreign Area Officer - Europe; Foreign Area Officer-Latin America; Foreign Area Staff Non-Commissioned Officer-Europe; Foreign Area Staff Non-Commissioned Officer-Southeast Asia; Psychological Operations (PSYOP) Officer; Regional Affairs Officer - Middle East
Aide; Content Developer; Expeditionary Force - Maritime Civil Affairs (MCA); Head of Naval Mission; International Affairs Officer; Mass Communications Specialist; Navy Counselor (Recruiter); Press Officer; Public Affairs Supervisor; Senior Enlisted Public Affairs Advisor
Public Affairs; Public Affairs Apprentice; Public Affairs Craftsman; Public Affairs Helper; Public Affairs Journeyman; Public Affairs Manager; Public Affairs Superintendent
What they do:
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.



  • multimedia

Arts and Humanities

  • English language


  • customer service
  • management

Engineering and Technology

  • computers and electronics


Basic Skills

  • listening to others, not interrupting, and asking good questions
  • talking to others


  • understanding people's reactions
  • changing what is done based on other people's actions

Problem Solving

  • noticing a problem and figuring out the best way to solve it



  • listen and understand what people say
  • communicate by speaking

Ideas and Logic

  • notice when problems happen
  • use rules to solve problems


People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

  • Attention to Detail
  • Integrity
  • Initiative
  • Dependability
  • Persistence
  • Adaptability/Flexibility


You might use software like this on the job:

Web page creation and editing software

  • Facebook Hot Technology
  • WordPress Hot Technology

Graphics or photo imaging software

  • Canva Hot Technology
  • JamBoard

Web platform development software

  • Cascading style sheets CSS Hot Technology
  • Drupal Hot Technology


Education: (rated 4 of 5)
bachelor's degree
usually needed

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Job Outlook

New job opportunities are very likely in the future.
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See more details at O*NET OnLine about public relations specialists.