Public Relations Specialists
Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)
Select a military branch to see samples.
Aide-de-Camp; Enlisted Air Advisor - Basic, Team Leader; Foreign Area Officer (FAO), AFRICOM; Foreign Area Officer (FAO), General; Foreign Area Officer (FAO), Tanker; Historian Superintendent; Officer Air Advisor (Conventional Force) Basic, Mission Commander; Political-Military Affairs Strategist (PAS), Airlift; Political-Military Affairs Strategist (PAS), Special Operations; Public Affairs Helper
Attaché Intelligence Operations Technician; Chief Public Affairs NCO; Civil Affairs Officer Special Operations; Civil Affairs, Designated; Foreign Area Officer, Europe and Eurasia; Foreign Area Officer, Sub-Saharan Africa; Marketing Officer; Psychological Operations; Public Affairs Mass Communication Specialist; Recruiter
External Affairs; International Affairs; Public Affairs Specialist; Public Information; Public Information Specialty
Advanced Visual Information-Photojournalism Marine; Billet Designator-Political Military Officer; Civil-Military Operations (CMO) Planner; Counterintelligence/Human Intelligence (CI/HUMINT) Specialist; Foreign Area Officer - Middle East; Foreign Area Officer-South Asia; Foreign Area Staff Non-Commissioned Officer-Europe; Foreign Area Staff Non-Commissioned Officer-Southeast Asia; Psychological Operations (PSYOP) Specialist; Regional Affairs Officer - Middle East
Aide; Content Developer; Expeditionary Force - Maritime Civil Affairs (MCA); Head of Naval Mission; Intragovernmental Inquiries Officer; Master Photojournalist; Navy Tactical Counter-Intelligence and Human Intelligence (CI/HUMINT) Specialist; Production Manager; RL - Special Duty - Foreign Area Officer, Qualified; Staff Theater Security Cooperation Officer
Public Affairs; Public Affairs Apprentice; Public Affairs Craftsman; Public Affairs Helper; Public Affairs Journeyman; Public Affairs Manager; Public Affairs Superintendent
What they do:
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
On the job, you would:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
Knowledge
Communications
- multimedia
Arts and Humanities
- English language
Business
- customer service
- management
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Social
- understanding people's reactions
- changing what is done based on other people's actions
Problem Solving
- noticing a problem and figuring out the best way to solve it
Abilities
Verbal
- listen and understand what people say
- communicate by speaking
Ideas and Logic
- notice when problems happen
- use rules to solve problems
Personality
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Integrity
- Initiative
- Dependability
- Persistence
- Adaptability/Flexibility
Technology
You might use software like this on the job:
Web page creation and editing software
- Facebook
- WordPress
Graphics or photo imaging software
- Adobe Systems Adobe Creative Cloud software
- JamBoard
Web platform development software
- Cascading style sheets CSS
- Drupal
Education
Education: (rated 4 of 5)
bachelor's degree
usually needed
usually needed
Job Outlook
Bright
New job opportunities are very likely in the future.
Explore More
- Advertising & Promotions Managers
- Fundraising Managers
- Market Research Analysts & Marketing Specialists
- Public Relations Managers
- Writers & Authors
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See more details at O*NET OnLine about public relations specialists.