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Writers & Authors

Also called: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter, Freelance Copywriter

Where in the military? In the military: see titles from the Air Force, Coast Guard, Marine Corps, or Navy.

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What they do:
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
On the job, you would:
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.

Knowledge

Business
  • sales and marketing
  • customer service
Communications
  • multimedia
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • writing things for co-workers or customers
  • reading work related information
Social
  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior
Problem Solving
  • noticing a problem and figuring out the best way to solve it

Abilities

Verbal
  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • come up with lots of ideas
  • create new and original ideas

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Dependability
  • Persistence
  • Cooperation
  • Initiative
  • Attention to Detail
  • Adaptability/Flexibility

Technology

You might use software like this on the job:

Video creation and editing software
  • Adobe Systems Adobe After Effects Hot Technology
  • YouTube
Web page creation and editing software
  • LinkedIn Hot Technology
  • WordPress Hot Technology
Presentation software
  • Google Slides
  • Microsoft PowerPoint Hot Technology In Demand

Education

Education: (rated 4 of 5)
bachelor's degree or
some college
usually needed

Get started on your career:

Find Training Apprenticeship.gov

Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$69,510
$38,500
$133,580
Check out my state Local Salary Info Find Jobs

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See more details at O*NET OnLine about writers and authors.